Privacy Policy

Welcome to TheWaterReport.org (“we”, “us”, “our”). We are committed to protecting your privacy and responsibly managing the personal information you provide. This policy describes what information we collect, how we use it, how we disclose it, and your rights regarding your personal information.

1. What information we collect

We may collect the following types of information:

  • Information you provide directly: when you subscribe to newsletters, fill out contact or feedback forms, request reports/whitepapers, or otherwise interact with the Site (for example: name, email address, organisation, job title).

  • Automatically-collected information: when you visit the Site, we may collect your IP address, browser type and version, pages visited, time spent on pages, referral URL, device identifiers, operating system, and other usage data.

  • Cookies and similar tracking technologies: to help us recognise you, remember your preferences, analyse site traffic and behaviour, and for security purposes.

2. How we use your information

We may use your information for the following purposes:

  • To operate, maintain and enhance the Site and our content/distribution.

  • To understand how users engage with our Site, analyse trends, measure effectiveness of content and marketing, and optimise our services.

  • To send you newsletters, industry reports, updates or other communications (only if you’ve opted in or consented where required).

  • To respond to your requests, queries, comments or feedback.

  • To protect our rights, comply with legal obligations, prevent fraud or abuse, and ensure security of the Site and our users.

3. Legal basis for processing

Where applicable (for example for users in the EU/UK), our legal basis for processing personal data may include:

  • Your consent (for example when you sign up for a newsletter).

  • Performance of a contract or fulfilling a request you made (for example delivering a report you requested).

  • Our legitimate interests — for example improving our Site, providing you with relevant content, ensuring security and reliability of the Site — provided these interests do not override your rights.

  • Compliance with a legal obligation.

4. Cookies & tracking technologies

We use cookies and similar tracking technologies. You may disable or block cookies via your browser settings (note: this may affect your ability to use some features of the Site). These technologies may be used to:

  • Remember your site preferences and settings.

  • Maintain user session or login status (if applicable).

  • Analyse how you use the Site and compile aggregate statistics.

  • Provide relevant communications or insights (subject to your consent where required).

5. Sharing and disclosure of your data

We will not sell your personal data. We may share your information in the following circumstances:

  • With third-party service providers who perform services on our behalf (e.g., hosting providers, email distribution, analytics) and who are bound by confidentiality obligations.

  • With law enforcement or regulatory authorities when required by law, or to protect our rights, property or safety, or that of others.

  • In connection with a business transaction such as a merger, acquisition, reorganisation, or sale of assets — provided appropriate safeguards are in place.

6. Data security

We implement reasonable technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure or destruction. However, no method of internet transmission or storage is completely secure, and we cannot guarantee absolute security of your data.

7. Data retention

We will retain your personal data only for as long as necessary for the purposes set out above (for example, until you unsubscribe or we no longer need to send you communications), or for longer if required by law. Once retention is no longer needed, we will securely delete or anonymise your personal data.

8. Your rights

Depending on your jurisdiction, you may have rights including:

  • The right to access the personal data we hold about you.

  • The right to correct inaccurate or incomplete data.

  • The right to request deletion or restriction of processing of your data.

  • The right to object to processing based on our legitimate interests.

  • The right to withdraw consent where processing is based on consent.

  • The right to data portability (in certain jurisdictions).

To exercise these rights, please contact us.

9. Third-party links

The Site may include links to third-party websites. We are not responsible for the privacy practices or content of such third-party sites. We encourage you to review their privacy policies.

10. Children’s information

We do not knowingly collect personal data from children under the age of [18 or applicable age in your jurisdiction]. If you believe a child has provided us with personal data, please contact us and we will take steps to delete the data.

11. International transfers

If you access the Site from outside the country where our servers or operations are based, your data may be transferred to and processed in such country(ies). By using the Site, you consent to such transfers and the associated protections.

12. Changes to this policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal compliance. The “Last updated” date will reflect when changes were made. Continued use of the Site after posting changes means you accept those changes.

13. Contact us

If you have questions or concerns about this Privacy Policy, please contact us.